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Introduction to Social Media Strategy

Offered At:

District, State, National



Event Type:

Team (1-3)





Event Topic

2023-2024 Topic:

Your marketing firm has been asked to present a social media plan for your state FBLA community service project’s online summer fundraising event. The online summer fundraising event is used to secure new donors and to increase existing donors’ support to the service project. You are being asked to present your social media campaign idea to the state FBLA Board of Directors at their annual meeting.

Address the following in your social media strategy, focusing on ONE social media platform:

  • A schedule of social media posts.

  • An example of a social media post.

  • A plan to develop an awareness of the community service project.

Do not create live accounts.


District to State = Top 2

State to Nationals = 4

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